Brevard’s Longest Serving Hospice Introduces New Name and Brand Imagery

(Brevard County, Florida)  When Titusville, FL nurse Emilie Sasko founded Hospice of St. Francis in 1977, little did she know that the all-volunteer organization would grow to become an integral part of the fabric of the community of Brevard, providing a wide range of end-of-life and advanced chronic disease care and services.  Her vision at that time was to have neighbor helping neighbor when a community member became ill with a terminal disease and needed comfort, compassion, and tender loving care.  Emilie’s dream became Florida’s second hospice and has served the community for forty-three years.

The senior leadership of Hospice of St. Francis announced today that the organization was changing its name and its logo to reflect the depth of care and services it now provides.

“Today, after forty-three years of service to the people of Brevard and growing the scope of services, we are pleased to announce that Hospice of St. Francis will now be known as St. Francis Reflections Lifestage Care,” said Joe Killian, President, and CEO of the organization.

“Our scope of services now includes palliative care, hospice care, pediatric palliative care, and the Space Coast’s most extensive array of grief support programs. Our staff is deeply committed to providing high-quality care as they bring help and hope at some of life’s most challenging stages,” said Killian.

Marsha Abeln, Chief Financial Officer at St. Francis, added, “Our protocols and platforms are continuously being enhanced and upgraded to provide the best possible care for our patients. Complemented by our robust community engagement program and energetic volunteer services team, Emilie Sasko’s founding principle of neighbor-helping-neighbor is always at the forefront of our minds and our hearts.”

Chief Medical Officer Lauren Loftis, who joined the organization in March, gave high praise to the St. Francis staff, saying, “I am so proud to be a part of a mission-driven organization committed to serving the needs of our community. I am in awe of the way our staff demonstrates a true passion for our work, so beautifully reflected in how we lovingly care for our patients and their loved ones at a most sacred time. 

Many of our staff members and volunteers join our work family because of personal experience with hospice care.  Many of our lives have been so profoundly touched in such positive ways that we, too, feel called to reciprocate that love in the form of our life’s work.

I am especially grateful and humbled to serve alongside a team of professionals who, despite the challenges of the current pandemic remain deeply committed to our mission of uplifting lives, uplifting each other and uplifting our community, with love,” said Loftis.

St. Francis’ Chief Strategy Officer Cami Leech Florio spoke to the new name and logo design as well as the organization’s new tagline: Reflecting life, love, and compassion. 

“We chose the name St. Francis Reflections Lifestage Care because it retained our legacy as St. Francis while allowing us the space to reflect our extensive scope of services that are continuing to grow in response to the needs of our community. Our new color palette reflects some of the natural elements that we are blessed to enjoy in our beautiful coastal environment.” said Leech Florio.

Leech Florio said the new tagline came about as work on the new brand evolved, providing a short, simple way to express the organization’s continued commitment to providing those facing life-limiting medical conditions with the things that matter most.

“Every day, our staff use their hearts, intellect, and hands to reflect life, love, and compassion for our patients and their loved ones.  We have earned a wonderful reputation over the years, and we are very grateful to our patients for their trust in our care and services. It is truly an honor to provide that care,” said Leech Florio.

St. Francis Reflections Lifestage Care was founded in 1977 and licensed in 1990.  It is Brevard’s longest-serving, not for profit, independent, interfaith provider of hospice care, palliative care, and grief support services.  For more information about St. Francis Reflections Lifestage Care, please visit our Website: and follow us on Facebook.

Posted in
Scroll to Top